THIS IS AN ARMY NATIONAL GUARD TITLE 32 EXCEPTED SERVICE POSITION. This National Guard position is for a TITLE 32 PUBLIC AFFAIRS SPECIALIST (MI RRB), Position Description Number NGD2400000 and is part of the MI Recruiting Retention Command, Michigan Army National Guard. MICHIGAN ARMY NATIONAL GUARD MEMBERSHIP IS REQUIRED. If you are not sure you are eligible for military membership, please contact a Michigan Army National Guard recruiter prior to applying for this position.
***THIS IS A TITLE 32 NATIONAL GUARD POSITION THAT REQUIRES MILITARY MEMBERSHIP*** Works for the local Army National Guard Recruiting (ARNG) and Retention Battalion (RRB) in the Marketing and Advertising section. Serves as the Social Media Content Specialist responsible for developing modern and engaging content to support the battalion's engagement strategy for reaching its internal and external audiences as part of the recruiting and retention mission for the ARNG.
This position will assist the Marketing and Advertising NCOIC with planning social media strategies and content to communicate the ARNG Recruiting and Retention Command's communication focus areas, priorities and missions at the battalion level.
This position will engage with audiences on the battalion's social media platforms, provide content to support Recruiting and Retention Company level social media pages, and will also establish and maintain working relationships with social media counterparts at the Recruiting and Retention headquarters.
Applies modern, industry techniques to create engaging social media content to tell the Army's story and communicate Army recruiting priorities on the recruiting battalion's official social media platforms. Plans and creates multimedia content using graphic design, photo manipulation and video editing software and techniques.
Provides or coordinates for social media coverage of major communication events and efforts using the battalion's official social media platforms, including but not limited to, Future Soldier events, educator tours, awards for recruiters, and other key recruiting functions. Provides updates to brigade and USAREC headquarters regarding upcoming social media activity to coordinate amplifying coverage at higher levels.
Researches new and innovative tools, programs, systems, software, services and social media industry trends to maintain the battalion's currency and relevance with social media efforts and strategies. Assists Advertising and Public Affairs Chief with preparing social media training and educational materials to provide guidance and training to company and center-level personnel supporting social media efforts.
The above duty description doesn't contain all details of the official position description.
You must meet the following Education requirement to qualify for education in lieu of specialized experience for this position: master's or equivalent graduate degree or 2 full years of progressively higher level graduate education leading to such a degree or LL.B. or J.D., if related You must provide transcripts or other documentation to support your Educational claims.
To receive credit for Education, you must provide documentation of proof that you meet the Education requirements for this position.
ng.mi.miarng.mbx.hro-hr-services-staffing@army.mil
This position is with Army National Guard Units, Department of the Army.
The posted pay range is $68081 – $88510/yr.
This position is eligible for telework.
This position requires a Other security clearance.
Applications close on 2026-10-07.
This position is open under the 'Fed Competitive' hiring path.
Source: USAJOBS.gov — U.S. Federal Government
Apply on official site →