Ranked by median pay, with jobs and rent share; from BLS and Census data.
Click any dot to open that city: jobs, pay, rent, commute, county economy and climate. Dot size follows population; colours follow the state flag.
By AtiveSite · Published 07/11/2026 · Updated 07/11/2026 · Every figure is linked to its source below.
22 metro areas in Florida publish pay for this occupation with at least 100 jobs, together 311,220 jobs. The three largest employers of retail salespersons are Miami-Fort Lauderdale-West Palm Beach (91,370 jobs), Orlando-Kissimmee-Sanford (49,970 jobs), Tampa-St. Petersburg-Clearwater (45,130 jobs), which hold 59.9% of those jobs. Median pay across these metros runs from $30,330 to $35,380 a year, against $34,010 for the whole state and $35,410 for the whole country.
BLS reports a national median of $35,410 a year for retail salespersons (the lowest-paid tenth earn under $27,210 and the highest-paid tenth over $47,890). Employment is projected to change by -0.3% between 2025 and 2035, with about 520,600 openings a year including replacements. The typical entry route is: No formal educational credential; on-the-job training: Short-term on-the-job training. Education requirements are BLS's typical ones, not legal rules; many states also license this work, so check the state board before applying.
Higher pay is not the whole story: look at the rent share column (yearly rent divided by median pay) and the price level (100 is the national average). A metro with a lower salary but cheaper housing can leave more money at the end of the month. The location quotient shows where the occupation is concentrated; employers cluster where it is above 1, which usually means more openings and more competition among employers for the same skills.
Retail salespersons in Florida: the highest median pay is in the Naples-Marco Island, FL area ($35,380 a year); the most jobs are in the Miami-Fort Lauderdale-West Palm Beach, FL area (91,370). Statewide the median is $34,010 with 333,460 jobs. Metro areas with at least 100 jobs in this occupation are listed; click a column to sort.
| Metropolitan area ⇅ | Jobs ⇅ | Median pay ⇅ | Entry (10th pct.) ⇅ | Top (90th pct.) ⇅ | Location quotient ⇅ | Yearly rent as % of median pay ⇅ | Price level (US = 100) ⇅ |
|---|---|---|---|---|---|---|---|
| Naples-Marco Island, FL | 6,830 | $35,380 | $29,230 | $47,510 | 1.57 | n/a | n/a |
| North Port-Bradenton-Sarasota, FL | 13,420 | $35,160 | $28,970 | $47,510 | 1.58 | 60% | 102.4 |
| Cape Coral-Fort Myers, FL | 12,220 | $34,650 | $28,520 | $46,170 | 1.60 | 59% | 102.3 |
| Jacksonville, FL | 22,390 | $34,360 | $28,340 | $46,010 | 1.17 | 53% | 99.5 |
| Miami-Fort Lauderdale-West Palm Beach, FL | 91,370 | $34,330 | $28,680 | $47,380 | 1.29 | 65% | 114.2 |
| Punta Gorda, FL | 2,720 | $34,290 | $28,030 | $46,330 | 1.89 | 51% | 100.5 |
| Wildwood-The Villages, FL | 1,400 | $34,290 | $27,620 | $43,390 | 1.36 | 44% | 85.4 |
| Port St. Lucie, FL | 6,210 | $34,020 | $27,900 | $45,890 | 1.45 | 56% | 100.2 |
| Crestview-Fort Walton Beach-Destin, FL | 5,760 | $33,920 | $28,590 | $45,960 | 1.84 | n/a | n/a |
| Tampa-St. Petersburg-Clearwater, FL | 45,130 | $33,790 | $28,440 | $46,070 | 1.24 | 58% | 100.9 |
| Sebastian-Vero Beach-West Vero Corridor, FL | 2,500 | $33,450 | $28,010 | $44,040 | 1.73 | n/a | n/a |
| Palm Bay-Melbourne-Titusville, FL | 7,670 | $33,430 | $28,090 | $45,460 | 1.25 | 56% | 100.0 |
| Deltona-Daytona Beach-Ormond Beach, FL | 8,780 | $33,370 | $27,820 | $45,250 | 1.59 | 54% | 99.4 |
| Orlando-Kissimmee-Sanford, FL | 49,970 | $32,290 | $28,360 | $44,480 | 1.41 | 65% | 101.4 |
| Panama City-Panama City Beach, FL | 3,490 | $32,290 | $27,550 | $44,820 | 1.54 | n/a | n/a |
| Pensacola-Ferry Pass-Brent, FL | 6,720 | $31,870 | $27,670 | $43,700 | 1.41 | 51% | 97.7 |
| Gainesville, FL | 4,220 | $31,830 | $27,520 | $43,920 | 1.10 | 49% | 96.7 |
| Lakeland-Winter Haven, FL | 8,220 | $31,820 | $27,400 | $44,340 | 1.24 | 51% | 97.1 |
| Homosassa Springs, FL | 1,490 | $31,240 | $27,040 | $44,190 | 1.67 | n/a | n/a |
| Sebring, FL | 1,150 | $31,200 | $27,040 | $43,530 | 1.62 | n/a | n/a |
| Ocala, FL | 4,430 | $31,090 | $27,180 | $45,140 | 1.46 | 49% | 95.2 |
| Tallahassee, FL | 5,130 | $30,330 | $27,040 | $42,320 | 1.10 | 50% | 93.9 |
National page: Retail salespersons →Cities of Florida
Rent uses the metro median gross rent (ACS) and appears only for metros that contain a city of this guide. "n/a" means BLS suppressed the figure or we have no rent for that metro.
In the Naples-Marco Island, FL area, with a median of $35,380 a year (BLS OEWS, May 2025; metro areas with at least 100 jobs).
In the Miami-Fort Lauderdale-West Palm Beach, FL area, with 91,370 jobs.