Pay, demand and where to work, from BLS data with the year on every table.
low → high: location quotient
Click a state. States: Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming.
By AtiveSite · Published 07/11/2026 · Updated 07/11/2026 · Every figure is linked to its source below.
Marketing managers (SOC 11-2021) employed 395,240 people in May 2025. The median pay is $166,790 a year ($80.19 an hour); the lowest-paid 10% earn under $90,260 and the highest-paid 10% more than $293,610. BLS projects its employment to change by +6.9% between 2025 and 2035 (about 34,000 openings a year including replacements). The typical way in: Bachelor's degree, with 5 years or more experience in a related occupation.
Highest median pay: Massachusetts ($212,020), California ($193,620), Virginia ($187,820). Most jobs: California (54,660), New York (54,000), Texas (44,680).
| Measure ⇅ | Annual ⇅ | Hourly equivalent ⇅ |
|---|---|---|
| 10th percentile (entry level) | $90,260 | $43.39 |
| 25th percentile | $123,020 | $59.14 |
| Median | $166,790 | $80.19 |
| Mean | $177,770 | $85.47 |
| 75th percentile | $216,410 | $104.04 |
| 90th percentile (experienced) | $293,610 | $141.16 |
Estimate for a wage earner: 2026 federal brackets and standard deduction (IRS), Social Security 6.2% up to $184,500, Medicare 1.45% (+0.9% above $200,000 single / $250,000 married), and a state rate you set. It ignores credits, pre-tax deductions, local taxes and benefits. Sources: IRS: tax year 2026 inflation adjustments · SSA wage base per Federal Register notice 2025-19763.
Hourly equivalents divide by 2,080 hours. Pay above $239,200 is shown as "≥ $239,200" (BLS top code).
| Measure ⇅ | Value ⇅ |
|---|---|
| Jobs 2025 | 421,600 |
| Jobs 2035 (projected) | 450,800 |
| Change in jobs | 29,100 |
| Percent change | +6.9% |
| Openings a year (growth + replacements) | 34,000 |
| Self-employed share | 5.3% |
| Typical entry education | Bachelor's degree |
| Work experience in a related occupation | 5 years or more |
| Typical on-the-job training | None |
Licences and certifications are set by states and employers; the education shown is the usual entry requirement, not a legal one.
| State ⇅ | Jobs ⇅ | Location quotient ⇅ | Median pay ⇅ | Entry (10th pct.) ⇅ | Top (90th pct.) ⇅ | Median vs US ⇅ | Yearly rent as % of median pay ⇅ |
|---|---|---|---|---|---|---|---|
| Alabama | 1,540 | 0.29 | $120,160 | $70,790 | $225,300 | -28% | 11% |
| Alaska | 240 | 0.29 | $116,270 | $79,640 | $196,800 | -30% | 15% |
| Arizona | 4,870 | 0.59 | $132,220 | $86,010 | $225,150 | -21% | 15% |
| Arkansas | 1,860 | 0.56 | $136,520 | $67,340 | $223,680 | -18% | 9% |
| California | 54,660 | 1.18 | $193,620 | $104,370 | $326,400 | +16% | 13% |
| Colorado | 6,010 | 0.82 | $182,730 | $121,560 | $289,870 | +10% | 12% |
| Connecticut | 5,800 | 1.34 | $169,240 | $101,330 | $283,930 | +1% | 11% |
| Delaware | 1,060 | 0.86 | n/a | n/a | n/a | n/a | n/a |
| District of Columbia | 3,470 | 1.95 | $177,170 | $107,400 | $291,740 | +6% | 13% |
| Florida | 24,820 | 0.98 | $142,620 | $78,250 | $261,310 | -14% | 15% |
| Georgia | 8,510 | 0.69 | $160,760 | $94,390 | $277,180 | -4% | 11% |
| Hawaii | 570 | 0.36 | $117,770 | $68,610 | $218,210 | -29% | 20% |
| Idaho | 1,320 | 0.61 | $142,090 | $76,690 | $251,590 | -15% | 12% |
| Illinois | 21,140 | 1.36 | $162,860 | $95,990 | $276,340 | -2% | 10% |
| Indiana | 3,350 | 0.41 | $136,260 | $82,380 | $233,460 | -18% | 10% |
| Iowa | 2,210 | 0.56 | $131,120 | $80,160 | $203,180 | -21% | 9% |
| Kansas | 1,570 | 0.43 | $154,510 | $97,870 | $243,790 | -7% | 8% |
| Kentucky | 1,930 | 0.38 | $128,930 | $77,340 | $204,550 | -23% | 9% |
| Louisiana | 940 | 0.19 | $120,650 | $72,800 | $208,180 | -28% | 11% |
| Maine | 1,320 | 0.81 | $135,380 | $92,710 | $232,310 | -19% | 11% |
| Maryland | 6,510 | 0.93 | $154,160 | $82,830 | $256,260 | -8% | 13% |
| Massachusetts | 14,270 | 1.54 | $212,020 | $122,350 | $310,510 | +27% | 10% |
| Michigan | 6,620 | 0.59 | $138,510 | $80,260 | $222,910 | -17% | 10% |
| Minnesota | 8,500 | 1.13 | $173,300 | $103,160 | $303,350 | +4% | 9% |
| Mississippi | 770 | 0.26 | $100,940 | $61,790 | $209,090 | -39% | 12% |
| Missouri | 6,550 | 0.88 | $130,550 | $76,160 | $226,700 | -22% | 10% |
| Nebraska | 1,910 | 0.73 | $110,570 | $74,510 | $194,650 | -34% | 12% |
| Nevada | 3,430 | 0.87 | $107,550 | $66,660 | $221,890 | -36% | 19% |
| New Hampshire | 1,460 | 0.84 | $143,280 | $96,990 | $229,920 | -14% | 13% |
| New Jersey | 13,510 | 1.24 | $180,040 | $126,760 | $298,870 | +8% | 12% |
| New Mexico | 800 | 0.36 | $122,980 | $77,540 | $204,770 | -26% | 11% |
| New York | 54,000 | 2.19 | $181,200 | $104,140 | $324,310 | +9% | 11% |
| North Carolina | 10,790 | 0.86 | $165,480 | $96,760 | $274,100 | -1% | 10% |
| North Dakota | 180 | 0.16 | $125,580 | $78,340 | $198,340 | -25% | 9% |
| Ohio | 10,620 | 0.75 | $132,330 | $77,490 | $224,990 | -21% | 10% |
| Oklahoma | 1,420 | 0.33 | $126,920 | $69,990 | $210,760 | -24% | 10% |
| Oregon | 4,960 | 0.99 | $161,560 | $93,220 | $280,020 | -3% | 12% |
| Pennsylvania | 13,840 | 0.90 | $150,810 | $76,990 | $246,320 | -10% | 10% |
| South Carolina | 3,760 | 0.64 | $143,290 | $79,870 | $275,430 | -14% | 11% |
| South Dakota | 220 | 0.19 | $167,750 | $101,350 | $233,820 | +1% | 7% |
| Tennessee | 7,730 | 0.93 | $131,990 | $78,790 | $222,680 | -21% | 12% |
| Texas | 44,680 | 1.25 | $147,880 | $81,820 | $259,200 | -11% | 12% |
| Utah | 6,100 | 1.38 | $139,830 | $79,400 | $229,240 | -16% | 14% |
| Virginia | 6,890 | 0.66 | $187,820 | $107,710 | $292,430 | +13% | 11% |
| Washington | 8,880 | 0.98 | $172,270 | $98,220 | $293,590 | +3% | 13% |
| West Virginia | 300 | 0.17 | $98,750 | $70,970 | $194,200 | -41% | 11% |
| Wisconsin | 4,890 | 0.65 | $133,600 | $83,990 | $211,990 | -20% | 10% |
| Wyoming | 100 | 0.14 | $161,580 | $96,690 | $220,380 | -3% | 7% |
Location quotient above 1 means the occupation is more concentrated in the state than in the nation. "n/a" means BLS suppressed the figure. Rent uses the state median gross rent (ACS).
The 60 highest-paying metropolitan areas among those with at least 300 jobs in this occupation.
| Metropolitan area ⇅ | Jobs ⇅ | Median pay ⇅ | Entry (10th pct.) ⇅ | Top (90th pct.) ⇅ | Location quotient ⇅ |
|---|---|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | 7,300 | $231,370 | $143,670 | $350,150 | 2.53 |
| San Francisco-Oakland-Fremont, CA | 11,170 | $220,480 | $133,990 | $333,430 | 1.85 |
| Boston-Cambridge-Newton, MA-NH | 11,940 | $213,910 | $131,130 | $312,910 | 1.74 |
| Trenton-Princeton, NJ | 1,250 | $208,440 | $131,980 | $288,660 | 2.04 |
| Boulder, CO | 630 | $199,570 | $127,620 | $308,050 | 1.29 |
| Worcester, MA | 590 | $199,280 | $99,620 | $284,350 | 0.67 |
| New York-Newark-Jersey City, NY-NJ | 54,730 | $192,840 | $116,040 | $324,990 | 2.27 |
| Denver-Aurora-Centennial, CO | 4,220 | $182,470 | $124,230 | $290,850 | 1.03 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 8,900 | $181,260 | $106,860 | $296,500 | 1.12 |
| Seattle-Tacoma-Bellevue, WA | 6,720 | $175,850 | $99,180 | $296,680 | 1.27 |
| Fayetteville-Springdale-Rogers, AR | 810 | $175,260 | $76,370 | $284,510 | 1.16 |
| Durham-Chapel Hill, NC | 1,230 | $175,160 | $106,960 | $288,350 | 1.41 |
| San Diego-Chula Vista-Carlsbad, CA | 3,790 | $174,840 | $99,510 | $305,740 | 0.97 |
| Richmond, VA | 1,090 | $174,130 | $103,000 | $272,460 | 0.65 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 6,480 | $173,040 | $103,510 | $281,830 | 1.31 |
| Portland-Vancouver-Hillsboro, OR-WA | 4,050 | $172,610 | $100,130 | $286,640 | 1.32 |
| Colorado Springs, CO | 430 | $172,210 | $104,990 | $281,650 | 0.54 |
| Los Angeles-Long Beach-Anaheim, CA | 18,550 | $171,900 | $100,360 | $318,960 | 1.16 |
| Santa Maria-Santa Barbara, CA | 340 | $170,920 | $94,330 | $299,310 | 0.67 |
| Oxnard-Thousand Oaks-Ventura, CA | 620 | $169,540 | $93,070 | $287,460 | 0.75 |
| Bridgeport-Stamford-Danbury, CT | 2,150 | $169,240 | $107,750 | $310,320 | 2.10 |
| Raleigh-Cary, NC | 2,390 | $167,640 | $102,970 | $277,320 | 1.27 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 8,270 | $166,310 | $81,500 | $284,450 | 1.12 |
| Charlotte-Concord-Gastonia, NC-SC | 3,830 | $166,200 | $94,240 | $268,360 | 1.11 |
| Chicago-Naperville-Elgin, IL-IN | 17,400 | $165,340 | $98,400 | $277,220 | 1.52 |
| Austin-Round Rock-San Marcos, TX | 7,170 | $164,920 | $92,150 | $274,700 | 2.18 |
| Sacramento-Roseville-Folsom, CA | 1,610 | $164,270 | $98,100 | $303,070 | 0.59 |
| Atlanta-Sandy Springs-Roswell, GA | 6,700 | $163,500 | $95,210 | $279,520 | 0.91 |
| Hartford-West Hartford-East Hartford, CT | 1,860 | $163,210 | $102,680 | $240,470 | 1.22 |
| Manchester-Nashua, NH | 360 | $162,850 | $89,390 | $240,250 | 0.71 |
| New Haven, CT | 550 | $162,190 | $95,110 | $251,650 | 0.77 |
| Santa Rosa-Petaluma, CA | 300 | $161,720 | $97,350 | $283,400 | 0.58 |
| Palm Bay-Melbourne-Titusville, FL | 400 | $161,630 | $74,930 | $269,950 | 0.63 |
| Winston-Salem, NC | 440 | $160,570 | $99,320 | $236,160 | 0.64 |
| Boise City, ID | 780 | $159,930 | $88,410 | $254,990 | 0.78 |
| Provo-Orem-Lehi, UT | 1,560 | $158,630 | $82,390 | $234,080 | 2.02 |
| Riverside-San Bernardino-Ontario, CA | 1,840 | $157,670 | $73,120 | $264,440 | 0.42 |
| Jacksonville, FL | 1,700 | $156,950 | $80,810 | $250,500 | 0.87 |
| Kiryas Joel-Poughkeepsie-Newburgh, NY | 500 | $156,780 | $74,410 | $273,030 | 0.74 |
| Dallas-Fort Worth-Arlington, TX | 16,320 | $155,460 | $85,050 | $268,640 | 1.59 |
| Peoria, IL | 480 | $155,400 | $91,350 | $284,450 | 1.13 |
| Syracuse, NY | 660 | $155,360 | $82,650 | $274,950 | 0.87 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 610 | $155,300 | $96,330 | $248,570 | 0.32 |
| Allentown-Bethlehem-Easton, PA-NJ | 690 | $153,930 | $86,790 | $241,230 | 0.72 |
| Albany-Schenectady-Troy, NY | 1,050 | $153,580 | $80,590 | $266,610 | 0.92 |
| Houston-Pasadena-The Woodlands, TX | 8,930 | $153,030 | $80,760 | $259,100 | 1.07 |
| Greensboro-High Point, NC | 650 | $151,880 | $90,020 | $257,950 | 0.70 |
| Waterbury-Shelton, CT | 380 | $151,740 | $86,250 | $245,310 | 0.93 |
| Rochester, NY | 1,470 | $149,440 | $83,990 | $265,570 | 1.17 |
| Detroit-Warren-Dearborn, MI | 3,370 | $149,310 | $86,600 | $236,670 | 0.70 |
| Greenville-Anderson-Greer, SC | 720 | $148,480 | $78,160 | $243,140 | 0.65 |
| Spokane-Spokane Valley, WA | 360 | $145,960 | $79,900 | $244,010 | 0.55 |
| Cincinnati, OH-KY-IN | 2,730 | $145,770 | $81,070 | $263,930 | 0.98 |
| Buffalo-Cheektowaga, NY | 1,280 | $144,390 | $79,060 | $256,360 | 0.94 |
| Orlando-Kissimmee-Sanford, FL | 3,420 | $143,220 | $72,130 | $254,880 | 0.95 |
| Davenport-Moline-Rock Island, IA-IL | 370 | $141,300 | $79,340 | $228,750 | 0.80 |
| Baltimore-Columbia-Towson, MD | 3,430 | $140,180 | $80,430 | $241,500 | 1.00 |
| Fresno, CA | 430 | $139,990 | $85,530 | $268,700 | 0.36 |
| Salt Lake City-Murray, UT | 3,420 | $139,830 | $79,890 | $232,020 | 1.63 |
| Kansas City, MO-KS | 2,260 | $139,240 | $81,710 | $227,820 | 0.81 |
The median is $166,790 a year ($80.19 an hour); the lowest-paid tenth earn under $90,260 and the highest-paid tenth over $293,610 (BLS OEWS, May 2025).
395,240 in May 2025, and BLS projects +6.9% growth to 2035.
The typical entry education is: Bachelor's degree (BLS).
Massachusetts, with a median of $212,020 (among states with published figures).