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Wisconsin: cities with the highest household income

Ranked from official statistics; every city opens its own guide.

In short: Wisconsin: Whitefish Bay has the highest median household income ($157,109) among the 80 largest places.
Milwaukee (566,973 residents)Madison (278,001 residents)Green Bay (106,253 residents)Kenosha (99,372 residents)Racine (77,633 residents)Appleton (75,023 residents)Waukesha (71,233 residents)Eau Claire (70,322 residents)Oshkosh (66,729 residents)Janesville (66,030 residents)West Allis (59,612 residents)La Crosse (51,356 residents)Sheboygan (49,645 residents)Wauwatosa (48,529 residents)Fond du Lac (44,494 residents)Brookfield (41,273 residents)New Berlin (40,270 residents)Wausau (39,996 residents)Menomonee Falls (39,539 residents)Sun Prairie (37,570 residents)Greenfield (37,345 residents)Oak Creek (37,325 residents)Beloit (36,534 residents)Franklin (35,886 residents)Manitowoc (34,620 residents)Fitchburg (32,619 residents)West Bend (32,030 residents)Mount Pleasant (27,953 residents)Neenah (27,336 residents)Superior (26,677 residents)Stevens Point (25,785 residents)Muskego (25,406 residents)De Pere (25,301 residents)Mequon (25,270 residents)Caledonia (25,257 residents)Watertown (22,774 residents)Middleton (22,301 residents)Pleasant Prairie (21,669 residents)Howard (21,087 residents)Germantown (20,962 residents)South Milwaukee (20,442 residents)Onalaska (19,348 residents)Fox Crossing (19,131 residents)Oconomowoc (19,080 residents)Wisconsin Rapids (18,722 residents)Marshfield (18,700 residents)Menasha (18,273 residents)Cudahy (17,853 residents)Kaukauna (17,706 residents)Ashwaubenon (17,314 residents)River Falls (16,719 residents)Beaver Dam (16,565 residents)Menomonie (16,539 residents)Bellevue (16,442 residents)Pewaukee (16,211 residents)Hartford (15,821 residents)Whitewater (15,807 residents)Weston (15,749 residents)Waunakee (15,687 residents)Verona (15,232 residents)Hudson (14,959 residents)Chippewa Falls (14,782 residents)Whitefish Bay (14,665 residents)Greendale (14,594 residents)Salem Lakes (14,366 residents)Allouez (13,975 residents)Plover (13,884 residents)Harrison (13,658 residents)Glendale (13,656 residents)Shorewood (13,627 residents)Stoughton (13,033 residents)Suamico (12,985 residents)Baraboo (12,769 residents)Port Washington (12,645 residents)Cedarburg (12,605 residents)Brown Deer (12,564 residents)Fort Atkinson (12,463 residents)Grafton (12,445 residents)Sussex (12,066 residents)Richfield (11,755 residents)
Map of Wisconsin: the 80 largest cities

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By AtiveSite · Published 07/11/2026 · Updated 08/11/2026 · Every figure is linked to its source below.

Whitefish Bay#1
$157,109median household income
80cities ranked
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Ranking

CITY (80 largest of Wisconsin) Official statistics Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year (via Census Reporter) · Data: ACS 2020–2024

Among the 80 largest places in Wisconsin, Whitefish Bay has the highest median household income ($157,109), followed by Mequon and Richfield. Click any column to sort; click a city for its guide.

What the ranking shows

Across the 80 places in Wisconsin that we cover, the median is $82,014 and the average $84,869; the figure runs from $157,109 (Whitefish Bay) to $54,234 (Milwaukee). That is a spread of 2.9 times between the two ends. The state figure is $77,485; 49 of the 80 places are above it and 31 at or below.

How to use it

The first five are Whitefish Bay, Mequon, Richfield, Brookfield, Waunakee. A high or low position is not good or bad on its own: high incomes often come with higher housing costs, so compare rent as a share of income. Use the Compare tab on each city page to see how two places differ across income, rent, commute and education, and check the county page for the local job market.

Sort:
# ⇅City ⇅County ⇅Median household income ⇅Population ⇅Median rent ⇅
1Whitefish BayMilwaukee County$157,10914,665$1,335
2MequonOzaukee County$144,05125,270$2,157
3RichfieldWashington County$143,96311,755$1,388
4BrookfieldWaukesha County$129,54841,273$1,886
5WaunakeeDane County$125,22015,687$1,324
6HarrisonCalumet County$121,50413,658$1,422
7VeronaDane County$119,60615,232$1,605
8SussexWaukesha County$119,04112,066$1,369
9SuamicoBrown County$118,33712,985$1,188
10MuskegoWaukesha County$112,22125,406$1,313
11PewaukeeWaukesha County$108,35016,211$1,622
12FranklinMilwaukee County$106,89435,886$1,458
13OconomowocWaukesha County$106,42519,080$1,301
14Pleasant PrairieKenosha County$103,90221,669$1,458
15WauwatosaMilwaukee County$101,13848,529$1,438
16New BerlinWaukesha County$101,09140,270$1,426
17Menomonee FallsWaukesha County$100,23839,539$1,313
18GermantownWashington County$100,23120,962$1,355
19Oak CreekMilwaukee County$96,55537,325$1,452
20Salem LakesKenosha County$94,81914,366$1,184
21GreendaleMilwaukee County$94,76914,594$1,252
22Brown DeerMilwaukee County$93,97412,564$1,183
23HudsonSaint Croix County$93,93714,959$1,359
24CaledoniaRacine County$93,15225,257$1,141
25Mount PleasantRacine County$91,61627,953$1,127
26AllouezBrown County$91,25013,975$1,114
27Sun PrairieDane County$90,94237,570$1,419
28GraftonOzaukee County$89,86112,445$1,310
29MiddletonDane County$89,52422,301$1,437
30PloverPortage County$88,04213,884$1,089
31ShorewoodMilwaukee County$86,72613,627$1,347
32FitchburgDane County$86,51632,619$1,373
33OnalaskaLa Crosse County$85,86719,348$1,130
34HowardBrown County$85,47721,087$1,102
35CedarburgOzaukee County$84,89612,605$1,116
36De PereBrown County$84,86925,301$1,053
37BellevueBrown County$84,67216,442$1,154
38WaukeshaWaukesha County$83,83771,233$1,219
39River FallsSaint Croix County$83,62716,719$1,107
40HartfordWashington County$82,01415,821$1,110
41Port WashingtonOzaukee County$81,94812,645$1,008
42AppletonOutagamie County$80,48375,023$1,030
43KaukaunaOutagamie County$80,36517,706$1,083
44StoughtonDane County$79,55113,033$1,157
45Fort AtkinsonJefferson County$79,30212,463$961
46Fox CrossingWinnebago County$79,18719,131$1,009
47WestonMarathon County$78,20715,749$1,024
48GlendaleMilwaukee County$78,09213,656$1,432
49MadisonDane County$78,050278,001$1,413
50NeenahWinnebago County$75,37427,336$1,006
51West BendWashington County$74,07632,030$1,076
52JanesvilleRock County$73,44666,030$1,054
53South MilwaukeeMilwaukee County$73,42720,442$1,014
54KenoshaKenosha County$71,23999,372$1,186
55GreenfieldMilwaukee County$70,45937,345$1,170
56WatertownJefferson County$70,10722,774$1,052
57BarabooSauk County$69,75012,769$940
58AshwaubenonBrown County$69,66717,314$964
59West AllisMilwaukee County$67,61159,612$1,007
60Eau ClaireEau Claire County$67,39570,322$1,045
61CudahyMilwaukee County$66,71917,853$1,028
62Beaver DamDodge County$66,67316,565$959
63Green BayBrown County$66,206106,253$932
64MenashaWinnebago County$64,69818,273$903
65WausauMarathon County$64,38939,996$1,010
66SuperiorDouglas County$64,21626,677$900
67ManitowocManitowoc County$63,75734,620$804
68SheboyganSheboygan County$62,92749,645$924
69BeloitRock County$62,66336,534$1,066
70Fond du LacFond du Lac County$62,26044,494$913
71OshkoshWinnebago County$62,18866,729$935
72MarshfieldWood County$58,40718,700$842
73Stevens PointPortage County$58,03125,785$890
74Chippewa FallsChippewa County$57,87314,782$910
75RacineRacine County$57,74077,633$1,033
76MenomonieDunn County$56,88916,539$970
77La CrosseLa Crosse County$55,86651,356$1,010
78Wisconsin RapidsWood County$55,25318,722$888
79WhitewaterWalworth County$54,96915,807$1,041
80MilwaukeeMilwaukee County$54,234566,973$1,059

Other rankings for Wisconsin

Largest Cities · Cities With the Cheapest Rent · Cities Where Rent Takes the Smallest Share of Income · Cities With the Lowest Unemployment · Cities in the Highest-Paying Counties · Most College-Educated Cities · Cities With the Most Homeowners · Cities With the Most Remote Work · Cities With the Shortest Commutes

Unincorporated places are census-designated places: they have no city government but are counted as communities. Figures describe the city itself.

FAQ

Which Wisconsin city has the highest median household income?

Whitefish Bay, with $157,109 (among the 80 largest places; ACS 2020–2024).

How many cities are ranked?

The 80 largest places in Wisconsin by population.

Sources

Sources

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