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By AtiveSite · Published 07/11/2026 · Updated 08/11/2026 · Every figure is linked to its source below.
Among the 80 largest places in Wisconsin, Whitefish Bay has the lowest share of income going to rent (10.2%), followed by Richfield and Suamico. Click any column to sort; click a city for its guide.
Across the 80 places in Wisconsin that we cover, the median is 16.9% and the average 17.0%; the figure runs from 10.2% (Whitefish Bay) to 23.4% (Milwaukee). That is a spread of 2.3 times between the two ends.
The first five are Whitefish Bay, Richfield, Suamico, Waunakee, Sussex. A high or low position is not good or bad on its own: read it together with the other measures on the city pages. Use the Compare tab on each city page to see how two places differ across income, rent, commute and education, and check the county page for the local job market.
| # ⇅ | City ⇅ | County ⇅ | Yearly rent as share of income ⇅ | Population ⇅ | Median household income ⇅ | Median rent ⇅ |
|---|---|---|---|---|---|---|
| 1 | Whitefish Bay | Milwaukee County | 10.2% | 14,665 | $157,109 | $1,335 |
| 2 | Richfield | Washington County | 11.6% | 11,755 | $143,963 | $1,388 |
| 3 | Suamico | Brown County | 12.0% | 12,985 | $118,337 | $1,188 |
| 4 | Waunakee | Dane County | 12.7% | 15,687 | $125,220 | $1,324 |
| 5 | Sussex | Waukesha County | 13.8% | 12,066 | $119,041 | $1,369 |
| 6 | Muskego | Waukesha County | 14.0% | 25,406 | $112,221 | $1,313 |
| 7 | Harrison | Calumet County | 14.0% | 13,658 | $121,504 | $1,422 |
| 8 | Fort Atkinson | Jefferson County | 14.5% | 12,463 | $79,302 | $961 |
| 9 | Allouez | Brown County | 14.6% | 13,975 | $91,250 | $1,114 |
| 10 | Oconomowoc | Waukesha County | 14.7% | 19,080 | $106,425 | $1,301 |
| 11 | Caledonia | Racine County | 14.7% | 25,257 | $93,152 | $1,141 |
| 12 | Port Washington | Ozaukee County | 14.8% | 12,645 | $81,948 | $1,008 |
| 13 | Mount Pleasant | Racine County | 14.8% | 27,953 | $91,616 | $1,127 |
| 14 | Plover | Portage County | 14.8% | 13,884 | $88,042 | $1,089 |
| 15 | De Pere | Brown County | 14.9% | 25,301 | $84,869 | $1,053 |
| 16 | Salem Lakes | Kenosha County | 15.0% | 14,366 | $94,819 | $1,184 |
| 17 | Brown Deer | Milwaukee County | 15.1% | 12,564 | $93,974 | $1,183 |
| 18 | Manitowoc | Manitowoc County | 15.1% | 34,620 | $63,757 | $804 |
| 19 | Fox Crossing | Winnebago County | 15.3% | 19,131 | $79,187 | $1,009 |
| 20 | Appleton | Outagamie County | 15.4% | 75,023 | $80,483 | $1,030 |
| 21 | Howard | Brown County | 15.5% | 21,087 | $85,477 | $1,102 |
| 22 | Weston | Marathon County | 15.7% | 15,749 | $78,207 | $1,024 |
| 23 | Menomonee Falls | Waukesha County | 15.7% | 39,539 | $100,238 | $1,313 |
| 24 | Cedarburg | Ozaukee County | 15.8% | 12,605 | $84,896 | $1,116 |
| 25 | Onalaska | La Crosse County | 15.8% | 19,348 | $85,867 | $1,130 |
| 26 | Greendale | Milwaukee County | 15.9% | 14,594 | $94,769 | $1,252 |
| 27 | River Falls | Saint Croix County | 15.9% | 16,719 | $83,627 | $1,107 |
| 28 | Neenah | Winnebago County | 16.0% | 27,336 | $75,374 | $1,006 |
| 29 | Verona | Dane County | 16.1% | 15,232 | $119,606 | $1,605 |
| 30 | Kaukauna | Outagamie County | 16.2% | 17,706 | $80,365 | $1,083 |
| 31 | Baraboo | Sauk County | 16.2% | 12,769 | $69,750 | $940 |
| 32 | Germantown | Washington County | 16.2% | 20,962 | $100,231 | $1,355 |
| 33 | Hartford | Washington County | 16.2% | 15,821 | $82,014 | $1,110 |
| 34 | Bellevue | Brown County | 16.4% | 16,442 | $84,672 | $1,154 |
| 35 | Franklin | Milwaukee County | 16.4% | 35,886 | $106,894 | $1,458 |
| 36 | South Milwaukee | Milwaukee County | 16.6% | 20,442 | $73,427 | $1,014 |
| 37 | Ashwaubenon | Brown County | 16.6% | 17,314 | $69,667 | $964 |
| 38 | Menasha | Winnebago County | 16.7% | 18,273 | $64,698 | $903 |
| 39 | Superior | Douglas County | 16.8% | 26,677 | $64,216 | $900 |
| 40 | Pleasant Prairie | Kenosha County | 16.8% | 21,669 | $103,902 | $1,458 |
| 41 | Green Bay | Brown County | 16.9% | 106,253 | $66,206 | $932 |
| 42 | New Berlin | Waukesha County | 16.9% | 40,270 | $101,091 | $1,426 |
| 43 | Wauwatosa | Milwaukee County | 17.1% | 48,529 | $101,138 | $1,438 |
| 44 | Janesville | Rock County | 17.2% | 66,030 | $73,446 | $1,054 |
| 45 | Beaver Dam | Dodge County | 17.3% | 16,565 | $66,673 | $959 |
| 46 | Marshfield | Wood County | 17.3% | 18,700 | $58,407 | $842 |
| 47 | Hudson | Saint Croix County | 17.4% | 14,959 | $93,937 | $1,359 |
| 48 | West Bend | Washington County | 17.4% | 32,030 | $74,076 | $1,076 |
| 49 | Waukesha | Waukesha County | 17.4% | 71,233 | $83,837 | $1,219 |
| 50 | Stoughton | Dane County | 17.5% | 13,033 | $79,551 | $1,157 |
| 51 | Brookfield | Waukesha County | 17.5% | 41,273 | $129,548 | $1,886 |
| 52 | Grafton | Ozaukee County | 17.5% | 12,445 | $89,861 | $1,310 |
| 53 | Fond du Lac | Fond du Lac County | 17.6% | 44,494 | $62,260 | $913 |
| 54 | Sheboygan | Sheboygan County | 17.6% | 49,645 | $62,927 | $924 |
| 55 | West Allis | Milwaukee County | 17.9% | 59,612 | $67,611 | $1,007 |
| 56 | Pewaukee | Waukesha County | 18.0% | 16,211 | $108,350 | $1,622 |
| 57 | Mequon | Ozaukee County | 18.0% | 25,270 | $144,051 | $2,157 |
| 58 | Watertown | Jefferson County | 18.0% | 22,774 | $70,107 | $1,052 |
| 59 | Oshkosh | Winnebago County | 18.0% | 66,729 | $62,188 | $935 |
| 60 | Oak Creek | Milwaukee County | 18.0% | 37,325 | $96,555 | $1,452 |
| 61 | Stevens Point | Portage County | 18.4% | 25,785 | $58,031 | $890 |
| 62 | Cudahy | Milwaukee County | 18.5% | 17,853 | $66,719 | $1,028 |
| 63 | Eau Claire | Eau Claire County | 18.6% | 70,322 | $67,395 | $1,045 |
| 64 | Shorewood | Milwaukee County | 18.6% | 13,627 | $86,726 | $1,347 |
| 65 | Sun Prairie | Dane County | 18.7% | 37,570 | $90,942 | $1,419 |
| 66 | Wausau | Marathon County | 18.8% | 39,996 | $64,389 | $1,010 |
| 67 | Chippewa Falls | Chippewa County | 18.9% | 14,782 | $57,873 | $910 |
| 68 | Fitchburg | Dane County | 19.0% | 32,619 | $86,516 | $1,373 |
| 69 | Middleton | Dane County | 19.3% | 22,301 | $89,524 | $1,437 |
| 70 | Wisconsin Rapids | Wood County | 19.3% | 18,722 | $55,253 | $888 |
| 71 | Greenfield | Milwaukee County | 19.9% | 37,345 | $70,459 | $1,170 |
| 72 | Kenosha | Kenosha County | 20.0% | 99,372 | $71,239 | $1,186 |
| 73 | Beloit | Rock County | 20.4% | 36,534 | $62,663 | $1,066 |
| 74 | Menomonie | Dunn County | 20.5% | 16,539 | $56,889 | $970 |
| 75 | Racine | Racine County | 21.5% | 77,633 | $57,740 | $1,033 |
| 76 | La Crosse | La Crosse County | 21.7% | 51,356 | $55,866 | $1,010 |
| 77 | Madison | Dane County | 21.7% | 278,001 | $78,050 | $1,413 |
| 78 | Glendale | Milwaukee County | 22.0% | 13,656 | $78,092 | $1,432 |
| 79 | Whitewater | Walworth County | 22.7% | 15,807 | $54,969 | $1,041 |
| 80 | Milwaukee | Milwaukee County | 23.4% | 566,973 | $54,234 | $1,059 |
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Unincorporated places are census-designated places: they have no city government but are counted as communities. Figures describe the city itself.
Whitefish Bay, with 10.2% (among the 80 largest places; ACS 2020–2024).
The 80 largest places in Wisconsin by population.